Awards
World Brand Design Society
Commended Award
MGStays Brand Identity
2024
GDUSA Design Awards
Best-Of-Year
MGStays Brand Identity
2024
Handpicked, fully furnished properties and around-the-clock care.
Rebuilding Trust in Hospitality
From the rubble of a fractured hotel industry, homes and apartments worldwide became the new accommodations. Platforms like Airbnb and Vrbo offered more choices than ever before. But with that freedom came a flaw—reliability.
Despite reviews, badges for top hosts, and featured properties, each stay depended on a different host. Guests spun the roulette of stays, hoping for the best.
By Promising the Comforts of Home
What sets short-term stays apart is the comfort of privacy and convenience—amenities like a full kitchen, a washing machine, or simply room to breathe make travel easier.
MG Stays set out to offer the reliability of hotels with the personal touches that make short-term rentals so beloved. Handpicked, fully furnished properties and around-the-clock care blur the line between home and destination.
We distilled this into a single promise: Feel at home.
Backed by Thoughtful Design Choices
Slogan-ready, visuals had to do more—they had to inspire.
- A word mark that balances elegance and approachability subtly adjusted to add personality to the design.
- A brand icon that combines a floor plan and heart with the initials “MG,” symbolizing the union of space and service.
- A color palette inspired by wood, stone, and linen, with accents guiding the eye to key moments.
- Illustrations soften the identity, while candid images invite guests into spaces that feel lived in, but never worn.
Every element of the brand enhanced the experience of comfort and reliability—one where guests truly feel at home.
