Results
3x
Monthly Recurring Revenue
50%
Reduction in Cost Per Lead
83%
Revenue Growth
2x
Monthly Product Demos
A point-of-sale system built for the future of restaurants.
Challenge
Disrupting the Status Quo
Parrot Software entered the market with a breakthrough product—a point-of-sale system built for the future of restaurants. Despite its advanced features and adoption by industry leaders, the message wasn’t connecting. Ad spend rose while conversions lagged. Parrot needed faster growth and better ROI.
Insight
Understanding the Heart of Every Business
With 600,000 restaurants across Mexico, the food industry is rich and diverse. From local cafes to upscale dining, every establishment has its own identity and needs. But one thing connects them all: the need for a point-of-sale solution that meets their unique demands.
Parrot had built that solution—versatile, robust, and future-ready. Yet a singular, broad message could never resonate with such a fragmented audience. To succeed, Parrot needed to go deeper, connecting with each restaurant’s specific challenges and operational needs.
Idea
Turning Precision into Performance
The solution had to match the innovation of the product: a smart ad strategy that scales with precision. By micro-segmenting the audience, we would identify which features met their specific needs. Using PPC tools, we’d create laser-focused messaging that showed Parrot’s POS wasn’t just robust—it was designed for them. Hundreds of ads would be deployed at once, all within budget and optimized for conversions.
