Results
+475%
More Sales (Whole Year)
+185%
More Sales (First Quarter)
+83%
More Engagement
+159%
More Conversions
A personalized approach that increased loyalty and drove repeat purchases.
Challenge
Unlocking Email’s Potential
pawTree has long been a trusted partner for pet parents—offering premium products and expert guidance to support pets’ well-being. With 66% of households now including a pet, the need for personalized care is greater than ever. Yet, their email marketing was underused, lacking the impact it could achieve. They needed to turn emails into tailored, meaningful connections.
Insight
Ready to Hear the Right Message
Consumer behavior has shifted toward content that is both relevant and personalized. Pet parents weren’t just looking for products—they needed advice that spoke directly to them and their pets. Meeting customers where they were would allow pawTree to transition from generic messaging to a more personalized approach that increased loyalty and drove repeat purchases.
Idea
Convenient, Personalized Care
Integrating pawTree’s e-commerce data in real-time and micro-segmenting customer profiles would enable the creation of highly targeted email journeys tailored to individual pet needs. Automated campaigns wouldn’t just send timely reminders for product reorders. They would deliver customized insights—like recommending CBD for pets with anxiety, directly addressing online behavior.
These emails would transform inboxes into personalized hubs of valuable advice that strengthen the bond between pawTree and its customers. Ensuring that the brand’s mission of delivering personalized, expert care is realized at scale, making email both a profitable and meaningful channel.
