Body Machine Fitness

The 1st Entertainment Fitness Experience

Body Machine Fitness (BMF) is an immersive, nightclub-inspired fitness studio. Equipped with a state-of-the-art lighting system and an in-house DJ, the synchronized music and light show make for a sensory workout experience like no other.

BMF enlisted Kratos to create an identity that would more accurately reflect their brand and appeal to their target demographic in order to increase brand awareness and membership sales. They aimed to incorporate the energy and intensity of their light and sound-driven workouts into their daily aesthetic.

The project would encompass the reinventing of their brand identity, a new website design, photography and videography, as well as on-going social media and promotional marketing.

BMF has since become a well-known fitness club, having been featured in a variety of publications, including Best of Plano 2018 in the best gym category and Best in DFW 2021.

The aim of the new website launch was to transport the user and give them a taste of what they could expect from a workout at BMF. Taking inspiration from the studio's dopamine-inducing light shows, we developed a vibrant, neon design experience. This style was used throughout graphics and text elements that would be displayed over dark, contrasting backgrounds to emulate the feeling of being inside what the studio refers to as the "Transformation Room".

Along with the brand's vivid web experience, the site includes engaging videos, images, and micro animations created to drive users to take action. Also, an API-driven sign-up process was developed to generate leads and allow users to create a profile and secure their spot for their first free class.

"The goal was to capture a member's true point of view... and the result was exhilarating."

To truly capture the high-energy environment, we shot a series of videos for BMF to be used for new club opening promotions, instructional videos, and marketing campaigns. After filling the Transformation Room with pumped-up, music-loving fitness enthusiasts, the production team was able to capture the true workout experience and their members' genuine point of view.