- Industrial
- Manufacturing
- Brand Identity
- Website Design
- Photography
- Digital Marketing
Golden Aluminum
Engineered for a sustainable future.
Golden Aluminum, a company with a 40-year history in the aluminum manufacturing industry, chose Kratos as a partner to refresh their visual identity.
One of the primary goals was to reinvigorate the brand identity to strengthen Golden Aluminum’s reputation as a leader in the aluminum industry creating innovative and sustainable aluminum sheeting solutions for everyday products.
Bolder and more confident, the new visual identity expresses modern innovation while continuing to be a true reflection of reliabilty, sustainability, and commitment.
It was time for this industry-leading brand to move boldly into the future.
The project included retooling the existing brand colors into a stronger and more confident color palette, allowing us to create impactful messaging when paired with the new brand typeface, Sequel Sans.
The new system of graphic elements and treatments, along with newly captured photography in the Golden Aluminum factory, offer great flexibility in creating applications and expressions of the brand.
