Coffee as an Experience
An inspiring story told through memorable packaging.
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Specialty Coffee |
Branding |
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Website Design |
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Website Development |
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Packaging Design |
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World Brand Design Society
Silver Award
Trasnocho Coffee Packaging Design
2024
World Brand Design Society
Commended Award
Trasnocho Coffee Writing
2024
Once, coffee was a drink to be savored—enjoyed at the diner counter. Now, it’s an energy fix, reduced to a paper cup on the go. It’s become a way to get through the day—a “cup of joe” for the working Joe.
Trasnocho wanted to show that its coffee is more than a means. It’s the destination.
Premium Arabica beans, carefully cultivated and harvested in El Salvador, infused with aromatic flavors that complement, not overpower, the original coffee profile. Each cup invites you to pause and savor the moment.
To tell this story, we needed packaging as memorable as the experience itself.
One last story remained—the origin of Trasnocho’s rich heritage, rooted in the fertile lands of El Salvador, known for its lush flora and diverse fauna.
We tied each infusion to a native animal:
Vivid and symbolic labels, inspired by tarot cards, capture the mysticism of the land.
The packaging became more than a container—it became a story. Each cup invited drinkers to connect with the land and the culture. Most importantly, coffee became an experience.